NH SBDC
Elevate our Team Introductions and Profiles
The Goal
NH Small Business Development Center (SBDC), a program of University of New Hampshire (UNH) wanted to build a more personal connection between their business clients and the robust staff, administration, and business advisors who serve them statewide. The goal being to increase interest, build connection, and present the team’s vast experience while also showing who they are as humans - and do so through a more modern, engaging, user friendly website experience.
While all SBDC team members were currently featured on the SBDC website, SBDC leaders were seeking a way to refresh these team profiles. They wanted to modernize the team profile pages to be more engaging with movement versus static imagery / pages on their Drupal platform website. With in-house web developers, they just needed a design idea / template that could be provided to their team for implementation.
As well, SBDC leaders wanted to elevate the content of their team profiles to be more personal and interesting, taking a story telling approach to present their team members beyond the resume.
The JMG Solution
JMG’s solution was two-fold.
1 - To create a design template for a new SBDC Team page along with individual team profile pages. JMG would put the design together with Drupal’s capabilities in mind and upon approval from SBDC, present them with a completed template their web development team could easily implement.
2 - To interview SBDC team members to gain more understanding about their role, their experience, their approach, and more and with that information, write updated profiles the better reflect the personality, experience and service of the individual. Profiles would include an introductory bio statement, a story-based full profile, a personal fun fact, and a suggested LinkedIn intro for use on the SBDC LinkedIn page.
The Impact
With 20 profiles to update, along with a new team profile page design to create, JMG assumed full project management, working both the web page design and content creation pieces simultaneously.
Our graphic designer worked with JMG’s owner / strategist / project manager on the design of the template. It was a process that involved collaborating with the UNH web development / IT team and SBDC’s leadership to ensure both design and functionality would work hand-in-hand.
At the same time, JMG’s copywriter scheduled interviews with all SBDC team members through brief Zoom conversations. Upon completion of the interviews, she wrote each team member's profile and presented it to them for review prior to finalizing and sharing with SBDC’s leadership.
It was a collaborative effort that required adherence to timelines established by JMG to ensure deliverables were complete according to SBDC’s goals for project completion.
JMG delivered:
A template for a new SBDC Team page
Template for 20 individual team profile pages
20 individual team profile bios
SBDC was thrilled with what they received, saying things like “someone finally gets us” and “we’d love to work with you forever.”