What was the problem that the customer/business came to JMG with?

Looking to capitalize on a high profile event, Club Piklbal, a business in the beginning stages of development wanted to announce the opening of their business to come. Soon to be the NH Lakes Region’s first indoor pickleball club, Club Piklbal (CP) was ready to generate awareness ahead of its opening.

Trouble was, the high profile event was just a week away, and Club Piklbal only had a simple logo and general brand color concept. Before announcing the business to the public, it was important to present a strong first impression with a stellar design and ways in which the public could learn more about them. They needed help and they needed it quickly.

How did you address this problem? What plan or solution did you present?

JMG got to work immediately and presented what we called a “Phase 1 Announcement Asset Build.” The solution would entail setting Club Piklbal up with the pieces they would need to achieve a smart, exciting announcement.

This included the design of an enhanced logo, preliminary brand color palette, website landing page, and printed informational flier. As well, JMG would set up Club Piklbal up with an email address, so interested parties could communicate with them directly.

How did you achieve this proposed solution?

In just a few days time, from initial request to completion, JMG delivered. After gathering information from the owners of Club Piklbal, the JMG team pulled it all together, taking the Club’s initial vision and expanding it into a full brand for launch.

In just a few days, from initial request to completion, JMG…

Secured the domain name for CP
Wrote and designed a website landing page where users could learn more and sign up for email updates from CP.
Connected CP with an email system through which to collect email addresses and send emails.
Wrote a “welcome email” to automatically be triggered after someone signs up to receive CP emails.
Designed the CP logo and brand color palette
Wrote and designed a printed flier for handout

What do you believe the overall impact was? Are there any quotes of kind words or impact statements?

Club Piklbal’s announcement was strong and continues to generate excitement. Pleased with the work JMG was able to do in the short timeframe, CP has opted to continue to work with JMG going into Phase 2 of their business launch. Stay tuned for more in the coming months!