A complete expansion to meet MTA vision

What was the problem that MT Architects came to JMG with?

Misiaszek Turpin Architects PLLC was working with both a logo and website that they had not only outgrown, but felt understated the highest level of service the entire team was offering, as well as the future growth they are driven to create as the business continues to thrive. They then came to JMG looking for a new visual and impactful brand and website that offers scalability alongside assets to develop brand consistency on all digital and print platforms where their business is presented or represented.

How did JMG address this problem and find a solution?

JMG got right to work as they performed a goal assessment and created a SOW (scope of work) to engage the marketing team of 3-4 decision-makers and outline process timelines for the creation of their program. Although a plan was set in place, JMG had to diligently organize the timeframe of their work as, due to the volume of work their team had in place, this program needed not to be rushed. Ultimately, to cater our services to MT’s needs, we designed slow implementation over 12 months.

As a whole, JMG refers to their work with MT Architects as the BRAND BEYOND THE LOGO, as MTA also required content/copywriting services for the website, a series of core brand stories, and press releases on a few lead announcements.

What measurable impacts did JMG make?

Some of the package of final assets included, but were not limited to: A professional Brand Photography Session with a full Album of photos, Brand Stories, Press Releases, SEO Meta Language and caption scripts, Logo design with brand guidelines, Custom Canva Set up, Integrated Gallery Focused Squarespace website, digital home setup and Google My Business acquisition and branding, alongside a myriad of business collateral design assets for daily operations and brand use for internal and external communication material.

Overall, JMG made an immense amount of change to the MT Architects brand in order to reach and exceed their original needs, goals, and mission.

Here’s what Jared Guilmett, MTA Associate Partner & Principal had to say about how things are going since we worked together…

“Things are going extremely well – we are beyond busy with a lot of great projects coming through the doors. We have had a lot of compliments and comments on the website – it is great to see people using it but also feels great to have folks utilizing a site we are proud of.”