Authentic Brand presentation

What was the goal that King Stoneworks came to JMG with?

With a 4th generation of family ownership, KSW came to JMG looking for a new brand presentation that better suited their current and growing service and delivery. The goal was to create an elevated presentation, logo, website, and signage that showed the high-quality masonry projects focused on craftsmanship while also maintaining the legacy and foundation this business was built upon. It was a merging of the past with the present.

How did JMG achieve their goals?

Through meeting closely with the owner and other lead family members, JMG worked to collect language, vision, history, and emotion through questionnaires, Pinterest boards, and site visits. It was through this collection of information that we were able to take the next steps and create a brand presentation that perfectly encapsulated the companies’ desires.

JMG created a brand guideline with logo, icons, color, fonts, website, vehicle wrap design, road signs, building signage, and more. We also excavated the founders' story, about us, vision, values, and mission statement to give language to their history, impact, and skill. In addition, accompanied by a professional, we completed an onsite brand photo shoot for a true connection to the team and their craftsmanship artistry. Ultimately, we did a complete asset-build project for this business.

We also interviewed the King Stoneworks team to uncover their brand stories for long-term use, further solidifying their brand. Through these interviews, we were able to create an introduction to KSW that felt in full alignment with the foundation of the company, as well as its present and future.

JMG’s direct impact on King Stoneworks?

As a result of JMG’s work, the new owner of KSW could feel good seeing his vision for the future of the business come to life while, at the same time, honoring the legacy his family had built. KSW is now well positioned to grow and be seen as the ‘go-to’ for high-end customers across NH’s Lakes Region.